sigma 6/2017 -Life in-force management: improving consumer value and long-term profitability

For long-term sustainability, life insurers need to maintain a strong connection with their consumers. Increasingly, insurers are focusing on improving relations with existing policyholders by offering higher-value products, increasing persistency and improving claims management. This increased focus on existing rather than new business is about improving customers experience and enhancing long-run profitability.