Next Generation Insurance Customer considered solutions for an ageing society. The conference asked four key questions: (1) How will we fund an increasing number of elderly in their upkeep, their health and their care if and when needed? (2) What changes can we expect to see in mortality and morbidity trends in older age? (3) How will our relationship with technology affect how we care and support those in older age? And (4) how can insurance continue to develop products and services for elderly consumers?